Home > Terms > English, UK (UE) > Upfront
Upfront
The buying of national television advertising time for a full broadcast year, (generally September through August) via one negotiation. Upfront buying usually requires representation throughout all four quarters; allows cancellation options in the last six months of a buy and generally allows audience guarantees to advertisers.
This is auto-generated content. You can help to improve it.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Television advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: Weddings Category: Royal wedding
The golden ticket
Prince William and Kate Middleton have again created a ' Charlie and the Chocolate Factory ' style of "Golden Ticket" to invite 100 members ...
Contributor
Featured blossaries
Marouane937
0
Terms
58
Blossaries
3
Followers
10 Of The Most Expensive Hotel Room In The World
Category: Entertainment 1 10 Terms
Browers Terms By Category
- Hand tools(59)
- Garden tools(45)
- General tools(10)
- Construction tools(2)
- Paint brush(1)
Tools(117) Terms
- General jewelry(850)
- Style, cut & fit(291)
- Brands & labels(85)
- General fashion(45)
Fashion(1271) Terms
- Characters(952)
- Fighting games(83)
- Shmups(77)
- General gaming(72)
- MMO(70)
- Rhythm games(62)
Video games(1405) Terms
- Physical geography(2496)
- Geography(671)
- Cities & towns(554)
- Countries & Territories(515)
- Capitals(283)
- Human geography(103)
Geography(4630) Terms
- Railroad(457)
- Train parts(12)
- Trains(2)