- Industria: Retail
- Number of terms: 13685
- Number of blossaries: 0
- Company Profile:
A marketing campaign to increase sales through advertising, merchandising, signage, and special events.
Industry:Retail
A marketing concept in which product is "pushed" by a manufacturer with a special promotion (advertising, merchandising) and "pulled" out of the store through customers' demand created by the promotion.
Industry:Retail
A marketing person employed by a manufacturer or wholesaler to represent certain product brands within a given sales area.
Industry:Retail
A manufacturer's refund or invoice deduction to cover the costs of spoiled, processed foods, products packed in glass or dented cans. See breakage allowance; swells.
Industry:Retail
A manufacturer's discount offered to wholesalers who pick up orders at the manufacturing site or distribution center rather than having them delivered. See customer pickup.
Industry:Retail
A manufacturer's promotional summary to promote selected sale products to retailers. Also known as a sell sheet.
Industry:Retail
A manufacturer's promotion that reimburses a customer for all or part of a product's retail price with a proof-of-purchase.
Industry:Retail
