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proces adoptimi

The mental and behavioural stages through which an individual passes before making a purchasing decision.

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Servicios a empresas; Gestión de proyectos

A set of interrelated actions and activities performed to achieve a specified set of products, results, or services.

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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The identification of the specific goals which advertising is designed to fulfil.

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Publicidad; Comunicaciones de marketing

The establishment of procedures for anticipating and dealing with communications problems.

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