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sponsorizim

The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.

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The association of a company or brand name with a public activity.

marketing i drejtpërdrejtë
Publicidad; Comunicaciones de marketing

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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Publicidad; Comunicaciones de marketing

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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Publicidad; Comunicaciones de marketing

The identification of the specific goals which advertising is designed to fulfil.

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Publicidad; Comunicaciones de marketing

The establishment of procedures for anticipating and dealing with communications problems.

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