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Beneficijska segmentacija

A grouping of consumers based on the specific benefits they desire from a product.

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segmentacija
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In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

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The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

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The number of issues of a media title that are sold.

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

Lojalnos brendu
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A measurement of the extent to which consumers are committed to a particular brand.

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