Medijski miks

Medijski miks

The combination of two or more different media to be used to fulfil a media plan.

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Parte del discurso: sustantivo
Sinónimo(s)
Blosario
Industria/ámbito: Publicidad
Categoría: Comunicaciones de marketing
Company: Butterworth-Heinemann
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The use in any combination of advertising, sales promotion, public relations, direct marketing and personal selling to achieve specific objectives.

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The combination of media types used together to meet the objectives of a media plan.

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The combination of the elements of the marketing programme, including product, price, place and promotion.

Provizija

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Publicidad; Comunicaciones de marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Publicidad; Comunicaciones de marketing

The number of issues of a media title that are sold.

Emitovanje

Publicidad; Comunicaciones de marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

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The promotion of its products or services by one company to another.

Beneficijska segmentacija

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A grouping of consumers based on the specific benefits they desire from a product.

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Industria/ámbito: Alimentación (otros) Categoría: Hierbas y especias

sjeme celera

spice (whole or ground, sometimes mixed with salt - celery salt) Description: Seeds from wild Indian celery called lovage. Slightly bitter, strong ...