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Ispod linije

Marketing communications activities which are not subject to commission being paid to the advertising agency.

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Oglašavanje ispod crte (BTL)
Servicios a empresas; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Provizija
Publicidad; Comunicaciones de marketing

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Publicidad; Comunicaciones de marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Publicidad; Comunicaciones de marketing

The number of issues of a media title that are sold.

Emitovanje
Publicidad; Comunicaciones de marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Publicidad; Comunicaciones de marketing

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Publicidad; Comunicaciones de marketing

A grouping of consumers based on the specific benefits they desire from a product.

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