franšiza

franšiza

The right to market a service and/or product often exclusive for a specified area, as granted by the manufacturer, developer or distributor in return for a fee: prevalent in the fast food industry but increasingly adopted within the hotel community.

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Parte del discurso: sustantivo
Sinónimo(s)
Blosario
Industria/ámbito: Viajes; Turismo y hostelería
Categoría: Hoteles
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