корпоративно брендирање

корпоративно брендирање

Associating the name of a company with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands.

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Industria/ámbito: Carreras profesionales
Categoría: Ventas
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ценовна нееластичност

Carreras profesionales; Ventas

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури

Carreras profesionales; Ventas

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција

Carreras profesionales; Ventas

"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

приход по глава на жител

Carreras profesionales; Ventas

Average income per person in a population.

дополнителни бенефиции

Carreras profesionales; Ventas

Benefits enjoyed by employees as part of a total remuneration or compensation package.

глобални брендови

Carreras profesionales; Ventas

Brands sold to world markets with essentially the same promotion.

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