përcaktimet e qëllimeve te reklamat për matjen e reklamimit

përcaktimet e qëllimeve te reklamat për matjen e reklamimit

A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.

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Parte del discurso: sustantivo
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Industria/ámbito: Publicidad
Categoría: Comunicaciones de marketing
Company: Butterworth-Heinemann
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marketing i drejtpërdrejtë

Publicidad; Comunicaciones de marketing

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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