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objektiva

The specific goals to be achieved during the timescale of a plan.

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objektiva reklamimi
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The specific tasks which advertising is designed to fulfil.

objektiva të marketingut
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The determination of specific and measurable goals to be achieved by the marketing programme.

marketing i drejtpërdrejtë
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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Publicidad; Comunicaciones de marketing

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
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The establishment of procedures for anticipating and dealing with communications problems.

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