Praćenje kupovine

Praćenje kupovine

Interviewing and observing a shopper while they are in the act of shopping.

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Industria/ámbito: Servicios a empresas
Categoría: Marketing
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Tačka kupovine

Publicidad; Comunicaciones de marketing

Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.

Dijete "baby boom" perioda

Servicios a empresas; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Servicios a empresas; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Servicios a empresas; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Servicios a empresas; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Servicios a empresas; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.