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Dodana vrijednost

Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

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vrijednost
Psicología; Psiquiatría

Apsolutna ili relativna etička vrijednost, pretpostavka koja može biti temelj za etičko djelovanje

vrijednost brenda
Servicios a empresas; Marketing

A monetary value assigned to a brand(which may be discounted to a net present value), an increase in a rate of return or any number of softer market research measures such as ...

referentna vrijednost
Equipo eléctrico; Electricidad

A specified single value of an influence quantity at which the transducer complies with the requirements concerning intrinsic errors.

grijna vrijednost
Energía; Gas natural

The amount of heat produced by the complete combustion of a unit quantity of fuel. The gross of higher heating value is that which is obtained when all of the products of ...

vrijednost usluga
Energía; Gas natural

The concept that the value of a utility service to a consumer cannot be greater than the cost of an equally satisfactory substitute service or the consumer will switch to the ...

Dijete "baby boom" perioda
Servicios a empresas; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka
Servicios a empresas; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Servicios a empresas; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Servicios a empresas; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Servicios a empresas; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine
Servicios a empresas; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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