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Reklamiranje

Attracting attention to a product or service through the use of media.

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Komparativno reklamiranje
Servicios a empresas; Marketing

Advertising strategy of comparing a company or product with another company or product.

Komparativno reklamiranje
Publicidad; Comunicaciones de marketing

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

Multinacionalno reklamiranje
Publicidad; Comunicaciones de marketing

The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.

Dijete "baby boom" perioda
Servicios a empresas; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka
Servicios a empresas; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Servicios a empresas; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Servicios a empresas; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Servicios a empresas; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine
Servicios a empresas; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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