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Budžet

Money allocated for a specific program or marketing activity for the management or running day-to-day affairs of an organization.

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Budžet projekta
Servicios a empresas; Gestión de proyectos

The amount and distribution of money allocated to a project.

balansiran budžet
Gobierno; Constitución de los EE.UU.

A philosophy with the objective of not spending more money than is taken in by the government.

Budžet reklamiranja
Marketing; Publicidad

Ušteđeni novac onoga koji želi reklamu da bi platio istu. Postoji nekoliko metoda za određivanje najpoželjnije veličine budžeta za reklamu.

Budžet za izvedbu
Servicios a empresas; Gestión de proyectos

The target cost figure covering the construction phase of a project. It includes the cost of contracts with trade contractors; construction support items; other purchased labor, ...

Dijete "baby boom" perioda
Servicios a empresas; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka
Servicios a empresas; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Servicios a empresas; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Servicios a empresas; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Servicios a empresas; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine
Servicios a empresas; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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