Baza podataka

Baza podataka

A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.

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Parte del discurso: sustantivo
Sinónimo(s)
Blosario
Industria/ámbito: Publicidad
Categoría: Comunicaciones de marketing
Company: Butterworth-Heinemann
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Baza podataka rizika

Servicios a empresas; Gestión de proyectos

A repository that provides for collection, maintenance, and analysis of data gathered and used in the risk management processes.

Eksterna baza podataka

Publicidad; Comunicaciones de marketing

Computer-based records compiled from external sources which can be used for the purposes of direct marketing.

Interna baza podataka

Publicidad; Comunicaciones de marketing

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

baza

Medio natural; Agua

An alkaline substance that has a pH that exceeds 7,5.

baza

Biología; General

A substance that lowers the hydrogen ion concentration in a solution.

Provizija

Publicidad; Comunicaciones de marketing

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Publicidad; Comunicaciones de marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Publicidad; Comunicaciones de marketing

The number of issues of a media title that are sold.

Emitovanje

Publicidad; Comunicaciones de marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Publicidad; Comunicaciones de marketing

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Publicidad; Comunicaciones de marketing

A grouping of consumers based on the specific benefits they desire from a product.

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