Mikro okruženje

Mikro okruženje

The suppliers, customers, competitors and the internal environment from which a company can have some influence and control.

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Categoría: Marketing
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okruženje

Automatización; Automatización industrial

In a systems context, the environment is anything that is not a part of the system itself. Knowledge about the environment is important because of the effect it can have on the ...

Makro okruženje

Servicios a empresas; Marketing

External factors that are beyond a company's control, such as laws, that affect its business.

obrazovno okruženje

Educación; Enseñanza

Mjesto i postavke gdje se učenje događa, nije ograničeno na fizičku učionicu, uključuje karakteristične postavke.

mikro

Equipo eléctrico; Electricidad

One-millionth

mikro suknja

Ropa; Faldas y vestidos

Veoma kratka suknja koja jedva pokriva zadnjicu.

Dijete "baby boom" perioda

Servicios a empresas; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Servicios a empresas; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Servicios a empresas; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Servicios a empresas; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Servicios a empresas; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Servicios a empresas; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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