Politički, ekonomski, socijalni, tehnološki

Politički, ekonomski, socijalni, tehnološki

Factors used in the analysis of a marketing environment. Sometimes written as PESTI + C, the ‘I’ standing for international.

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Parte del discurso: sustantivo
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Blosario
Industria/ámbito: Publicidad
Categoría: Comunicaciones de marketing
Company: Butterworth-Heinemann
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Provizija

Publicidad; Comunicaciones de marketing

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Publicidad; Comunicaciones de marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Publicidad; Comunicaciones de marketing

The number of issues of a media title that are sold.

Emitovanje

Publicidad; Comunicaciones de marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Publicidad; Comunicaciones de marketing

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Publicidad; Comunicaciones de marketing

A grouping of consumers based on the specific benefits they desire from a product.

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