The Localization Industry Standards Association (LISA) defines globalization as: "Globalization addresses the business issues associated with taking a product global. In the globalization of high-tech products this involves integrating localization throughout a company, after proper internationalization and product design, as well as marketing, sales and support in the world market." Globalization involves both internationalization and localization. The concept of globalization is frequently used in a sales or marketing concept, defining when a company moves beyond home/domestic markets and globalizes websites for eCommerce to pursue consumers and sales in targeted locales.