Marketing miks

Marketing miks

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation and behavior.

0 0

Mejorarlo

Agregar una imagen

Parte del discurso: sustantivo
Sinónimo(s)
Blosario
Industria/ámbito: Servicios a empresas
Categoría: Marketing
Company:
Producto:
Acrónimo-Abreviatura:

Más

Agregar a Mi Glosario

Otros idiomas:

Más

Comentarios de otros usuarios

Ver términos similares

Marketing

Servicios a empresas; Marketing

The process of developing, pricing, placing, and promoting products or services for costumers or clients.

Marketing

Publicidad; Comunicaciones de marketing

The management process responsible for identifying, anticipating and satisfying consumers profitably.

Marketing

Publicidad; Publicidad impresa

All activities involved in getting a customer to buy a product. The activities usually involve determining what products or services may be of interest to customers, and ...

Medijski miks

Publicidad; Comunicaciones de marketing

The combination of two or more different media to be used to fulfil a media plan.

Dijete "baby boom" perioda

Servicios a empresas; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Servicios a empresas; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Servicios a empresas; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Servicios a empresas; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Servicios a empresas; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Servicios a empresas; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

Términos en las noticias

Temas relacionados

Vesna Kovacevic

0
Términos
0
Blosarios
3
Seguidores

Industria/ámbito: Psicología Categoría: Análisis conductual

grčevi u želucu

Stanje bića - potišteno ili zlovoljano ponašanje, pojavljuju se grčevi, ili razdražljivost. Izvorno značenje ove riječi izvedena iz migrena, što znači ...