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Medijski miks

The combination of two or more different media to be used to fulfil a media plan.

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Marketing miks
Servicios a empresas; Marketing

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation ...

Promotivni miks
Publicidad; Comunicaciones de marketing

The use in any combination of advertising, sales promotion, public relations, direct marketing and personal selling to achieve specific objectives.

Medija miks
Publicidad; Vallas publicitarias

The combination of media types used together to meet the objectives of a media plan.

Marketing miks
Publicidad; Comunicaciones de marketing

The combination of the elements of the marketing programme, including product, price, place and promotion.

Provizija
Publicidad; Comunicaciones de marketing

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Publicidad; Comunicaciones de marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Publicidad; Comunicaciones de marketing

The number of issues of a media title that are sold.

Emitovanje
Publicidad; Comunicaciones de marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Publicidad; Comunicaciones de marketing

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Publicidad; Comunicaciones de marketing

A grouping of consumers based on the specific benefits they desire from a product.

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