Raspored medija

Raspored medija

A graphic representation of the dates, times and media sources in which advertising is to be placed.

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Parte del discurso: sustantivo
Sinónimo(s)
Blosario
Industria/ámbito: Publicidad
Categoría: Comunicaciones de marketing
Company: Butterworth-Heinemann
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A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

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The document embodying the specific media objectives, strategy and tactics designed to support a brand.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.