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Planiranje medija

A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

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Planiranje
Publicidad; Comunicaciones de marketing

The process of anticipating the future, establishing goals and objectives.

Plan medija
Publicidad; Comunicaciones de marketing

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Raspored medija
Publicidad; Comunicaciones de marketing

A graphic representation of the dates, times and media sources in which advertising is to be placed.

Medija miks
Publicidad; Vallas publicitarias

The combination of media types used together to meet the objectives of a media plan.

Dijete "baby boom" perioda
Servicios a empresas; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka
Servicios a empresas; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Servicios a empresas; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Servicios a empresas; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Servicios a empresas; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine
Servicios a empresas; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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